Diamond Dale’s World Famous
Spice & Rub.

Made for every kitchen. Zero salt. No MSG. Gluten-free.

  • Zero Salt
  • No MSG
  • Gluten Free
  • U.S. Veteran Owned
Diamond Dale's spice bottle

Zero Salt • No MSG • Gluten Free • Heart Healthy • Texas Made • Veteran Owned • Non-Irradiated

What's in the bottle, what's not

Heart-healthy from the first shake.

We took everything out of a typical rub that doesn't belong, and balanced what does.

Zero Salt

Zero Salt

Sodium free so meat stays tender, and you control the seasoning.

No MSG

No MSG

Real flavor from real spices. Never a synthetic enhancer.

Great Flavor

Twenty years of cook-off tinkering balanced into a single bottle. Smoky, savory, citrus-bright.

Heart Healthy

Heart Healthy

Built to be the only spice on a healthy table.

Why one bottle wins

The spice that goes on everything.

The old way

Why have 100 bottles?

Garlic powder, onion powder, cayenne, paprika, salt, pepper, rosemary, thyme, oregano, lemon pepper, chili powder, cumin, mustard, sage. You get it.

The Diamond Dale way

One bottle does the trick.

A balanced blend of garlic, onion, cayenne, rosemary, lemon and Dale's secret spices. Zero salt. No MSG. Gluten-free.

Diamond Dale's bottle
Meet Diamond Dale.

The man behind the bottle

Meet Diamond Dale.

After serving in the U.S. Army and cooking for family and friends, Dale started his cook-off circuit in Texas. People kept asking what was in his rub. Today, his spice is available nationwide.

Read Dale's story

Use it on everything

One bottle. Many uses.

Beef. Poultry. Pork. Seafood. Eggs. Pasta. Beans. Salads. Popcorn. Watermelon. Bloody marys. Beer.

What people are saying

Long-term staple. From kitchens that put it on everything.

★ ★ ★ ★ ★

“Incredibly versatile with just the right amount of heat. Coming from a family with a history of heart disease, the lack of sodium is a real benefit. Long-term staple in my kitchen.”

Arden B.
Verified buyer
★ ★ ★ ★ ★

“Better than Mrs. Dash. Use it on everything, pan-seared edamame, garlic Parmesan, you name it.”

Mark S.
Verified buyer
★ ★ ★ ★ ★

“Saw this at HEB and grabbed a bottle. Now I order direct. Wings, salmon, eggs, everything.”

Mike K.
Verified buyer
★ ★ ★ ★ ★

“Heart-healthy and tastes incredible. Putting it on wings tonight, then on the grill tomorrow.”

Matt B.
Verified buyer
★ ★ ★ ★ ★

“This seasoning has become my secret weapon. Friends ask what I put on the brisket. I just point at the bottle.”

Colt R.
Verified buyer
★ ★ ★ ★ ★

“Veteran-owned, Texas-made, no salt. What more do you need? It just goes on everything.”

Benny L.
Verified buyer