Why have 100 bottles?
Garlic powder, onion powder, cayenne, paprika, salt, pepper, rosemary, thyme, oregano, lemon pepper, chili powder, cumin, mustard, sage. You get it.
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Diamond Dale’s World Famous
Spice & Rub.
Made for every kitchen. Zero salt. No MSG. Gluten-free.
Zero Salt • No MSG • Gluten Free • Heart Healthy • Texas Made • Veteran Owned • Non-Irradiated
What's in the bottle, what's not
We took everything out of a typical rub that doesn't belong, and balanced what does.
Sodium free so meat stays tender, and you control the seasoning.
Real flavor from real spices. Never a synthetic enhancer.
Twenty years of cook-off tinkering balanced into a single bottle. Smoky, savory, citrus-bright.
Built to be the only spice on a healthy table.
Why one bottle wins
Garlic powder, onion powder, cayenne, paprika, salt, pepper, rosemary, thyme, oregano, lemon pepper, chili powder, cumin, mustard, sage. You get it.
A balanced blend of garlic, onion, cayenne, rosemary, lemon and Dale's secret spices. Zero salt. No MSG. Gluten-free.

The man behind the bottle
After serving in the U.S. Army and cooking for family and friends, Dale started his cook-off circuit in Texas. People kept asking what was in his rub. Today, his spice is available nationwide.
Use it on everything
Beef. Poultry. Pork. Seafood. Eggs. Pasta. Beans. Salads. Popcorn. Watermelon. Bloody marys. Beer.
What people are saying
“Incredibly versatile with just the right amount of heat. Coming from a family with a history of heart disease, the lack of sodium is a real benefit. Long-term staple in my kitchen.”
“Better than Mrs. Dash. Use it on everything, pan-seared edamame, garlic Parmesan, you name it.”
“Saw this at HEB and grabbed a bottle. Now I order direct. Wings, salmon, eggs, everything.”
“Heart-healthy and tastes incredible. Putting it on wings tonight, then on the grill tomorrow.”
“This seasoning has become my secret weapon. Friends ask what I put on the brisket. I just point at the bottle.”
“Veteran-owned, Texas-made, no salt. What more do you need? It just goes on everything.”
Real plates, real people
Tag #DiamondDales and you might land on the wall.