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Texas-made all-in-one
The bottle that goes on everything. Now in every kitchen.
The blend: Garlic, onion, cayenne, rosemary, lemon, plus Dale's secret spices.
Zero: No salt. No sodium. No MSG. No gluten. No fillers. No fluff.
Heart-healthy: Suitable for low-sodium, gluten-free, and clean-eating diets.
Apply light for flavor. Heavy for heat.
Rub on ribs, chicken, brisket, fish, or steaks before grilling. Sprinkle on eggs, popcorn, fries, fajitas, soups, or roasted veg. Stir into bloody marys. Use as a base for any blend.
Works as a finishing salt-substitute too — that's the whole point.
Dale spent 20 years in the U.S. Army. He started this blend cooking for his Texas cook-off team, the Beer Hounds. They kept asking what was in it.
Now he sells it nationwide. Each bottle still mixed and shipped from Texas.
The Texas-made all-in-one rub. Apply light for flavor. Heavy for heat.
One bottle replaces the spice rack. A balanced blend of garlic, onion, cayenne, rosemary, lemon and Dale's secret spices. Zero salt. No MSG. Gluten-free. Heart-healthy.
Use it on beef, poultry, pork, seafood, pasta, eggs, beans, salads, popcorn, watermelon, bloody marys. It has unlimited uses.
Veteran-owned. A portion of every bottle goes to the Wounded Warrior Project.
What you get
Heart-healthy from the first shake.
Sodium-free so meat stays tender.
Real flavor from real spices.
No fillers, no binders.
The only spice on a healthy table.
How it tastes
Built balanced. Use light for flavor, heavy for heat.
The first thing you taste. Real garlic, not garlic salt.
Mesquite warmth without the smoker.
Cayenne nudge. Apply heavy if you want it loud.
Rosemary and onion fill out the depth.
A whisper of lemon to lift the heat.
Zero. You bring the salt if you want it.
Use it on
Apply light for flavor. Heavy for heat. The same bottle on the smoker, on the cast iron, on tomorrow's eggs, on tonight's bloody mary.
Beef. Poultry. Pork. Seafood. Pasta. Eggs. Beans. Salads. Popcorn. Watermelon.
What people are saying
“Incredibly versatile with just the right amount of heat. Coming from a family with a history of heart disease, the lack of sodium is a real benefit. Long-term staple in my kitchen.”
“Better than Mrs. Dash. Use it on everything, pan-seared edamame, garlic Parmesan, you name it.”
“Saw this at HEB and grabbed a bottle. Now I order direct. Wings, salmon, eggs, everything.”
“Heart-healthy and tastes incredible. Putting it on wings tonight, then on the grill tomorrow.”
“This seasoning has become my secret weapon. Friends ask what I put on the brisket. I just point at the bottle.”
“U.S. Veteran-owned, Texas-made, no salt. What more do you need? It just goes on everything.”
“My husband uses this on every meat that hits the smoker. Hasn't bought another rub in two years.”
“Zero salt is the killer feature for me. Most rubs are just expensive salt.”
“Picked it up at a cook-off, came home and put it on eggs the next morning. Still going.”
