Origin Story

Originated and refined in Texas.

Diamond Dale started this blend cooking for family and friends in his Texas backyard. Cookoff after cookoff, the same question kept coming back, what's in your rub?

Time was the enemy. So Diamond Dale did what every smart cook does , they distilled. Garlic, onion, cayenne, rosemary, lemon, and a few stubborn Texas secrets, all balanced into one bottle. Our spice has all of the good stuff and none of the bad stuff.

'80s
Texas roots
1st
Cook-off finishes
100+
Spice jars replaced
TX
Made & mixed

Meet the maker

The person behind the bottle.

Diamond Dale. Forty years of cook-offs in one bottle.

Then they started winning

“Who wants second place?
First just drove up.”

, Dale, somewhere in Texas, more than once.

After a few seasons of 1st place finishes, people stopped asking how to beat Diamond Dale and started asking where they could buy that spice. So Dale started bottling it. The same blend on the same competition table now lives in kitchens from Austin to Anchorage , on beef, chicken, eggs, popcorn, and yes, the occasional bloody mary. With our spice, the options are endless.

The only spice you’ll ever need.

Apply light for flavor. Heavy for heat.

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